The other day I was walking through the grocery store looking for a quick snack. I was hungry and needed to eat something fast before my blood sugar levels got too low. I think the appropriate expression is “hangry”!  READ MORE

Lean Cuisine meals have been around a long time and as the name suggests they are marketed as being great for weight loss. On the package it reads “Lean Cuisine may assist in achieving and maintaining a healthy body weight because it is portion controlled”. However, is it really that easy? Does calorie restriction or control equate to weight loss and furthermore, what is lurking beyond the label? Let’s undress this product and see how good it looks naked! READ MORE

Miracle Whip Calorie Wise has dressed itself up in some pretty impressive packaging as it emphasizes that it has 0 grams of trans fat, is low in saturated fat and has 83% less fat than mayonnaise, while also containing 25% less calories than regular Miracle Whip. So how does Miracle Whip Calorie Wise really look once we take off all of that pretty packaging?  READ MORE

A couple of years ago we undressed Kraft Mac and Cheese (Kraft Dinner) at The Naked Label and exposed the harmful ingredients Kraft was using to color their product orange. Unfortunately, the famous Kraft Mac and Cheese product wasn’t getting it’s bright orange color from carrots and squash, it was getting it from ingredients called Yellow #5 (also known as tartrazine) and Yellow #6.  READ MORE

With certain products I often wonder what goes through the heads of their marketing team. Nutella would definitely be an example of one of those products. In my opinion, this is health washing at it’s finest. Their marketing is such a stretch, I find it hard to believe they aren’t purposely trying to trick us into thinking their product is healthier than it really is so that we will consume more of it (putting more profits in their pocket!).  READ MORE

When I ask people what comes to mind when they think about Special K cereal they often respond with words like “weight loss” and “health”. This doesn’t surprise me. When I researched some of the marketing messages used to promote Special K I found things like “love your jeans again in just 2 weeks,” “weigh less with a Special K breakfast,” “be your most beautiful you for your wedding,” “love your summer shape,” “the look that makes him look again,” and “what will you gain when you lose?”  READ MORE

Personally, I’m not a big cereal eater. My parents didn’t feed it to me much as a kid and as a result it’s not a habit I have carried into adulthood. So when I ventured down the cereal aisle to see what looked good naked and what didn’t, no cereal blew me away more than Froot Loops. I actually remember laughing out loud when I read the package. I think it was more a laugh of horror. I could not believe that a company in good conscience would actually make this product for children. The dishonesty in their labelling and marketing blew me away. On top of that, the combination of ingredients is appalling.  READ MORE

Kellogg’s does a great job of positioning their Frosted Mini-Wheats cereal as a healthy breakfast option. I’ll give them credit for the fact that they are very persistent and very clever at positioning their product in a healthy light. However, are Frosted Mini-Wheats really healthy? Is it really part of a complete breakfast? Can we trust the marketing messages? READ MORE

Growing up as a kid I totally fell for all the hype. I can actually remember thinking how cool I was when I ate a bowl of Honey Nut Cheerios. My mom was really into health and refused to buy us sugary cereal. However, after much convincing, my brother and I managed to get her to buy us a box in the summer at the cottage as a treat. I thought I was in heaven. Each spoonful tasted AMAZING! Now that I have stripped down the ingredient list I can see why. Honey Nut Cheerios is loaded to the brim with SUGAR!  READ MORE

Truth be told… Coconut water is one of my favorite beverages. Every time I go on vacation to the tropics I’m always looking out for that roadside stand with a pile of young coconuts and a guy with a big machete. They hack open a coconut, stick a straw in it and I sip away with a big smile on my face. I live for those coconuts!  READ MORE