orange juice So many people start their day with a big glass of orange juice. The common thought is that this is a healthy way to start the day because it’s a rich source of vitamin C that is going to help boost our immune system so we can scare away unwanted bugs in the body and combat free radical damage.Β 

The problem is that not all orange juice is created equal. The time has come to undress Not-From-Concentrate Orange Juice to see if it looks good naked. After all, the food companies who make it would love for us to believe that it is simply freshly pressed orange juice in a bottle/carton. The truth is that it’s NOT! These companies have been tricking us into believing their product is much healthier than it really is.

Let the undressing begin…

Please help me spread the word about not-from-concentrate orange juice using the facebook and twitter buttons below.

I’m on a mission to make sure everyone knows exactly how their orange juice is made. Thanks for helping me get the word out!

Plus if you are as frustrated by this sneaky marketing as I am, leave me a comment below letting me know what you would say to the marketing execs at companies like Tropicana if given the chance to tell them how you really feel.

To buy the book Squeezed that I talk about in the video – GO HERE.



I got some questions about why companies don’t have to label flavour on the ingredient list and how they can get away with their marketing tactics. Here is some additional information to help clarify some of these questions for you:

  • Back in the 1950’s the orange juice industry found themselves in court addressing concerns about the processing tactics, flavour enhancers, and marketing practices. One organization pointed out that adding flavour in was only necessary when it was an inferior product to begin with and that advertising it as pure was misleading. Companies replied that if they could create a product that closely resembled the natural product by adding in flavour thanΒ it was in the consumers interest that they did that. I wonder if they really asked the consumer? Or if they just made an assumption based on what would be good for profits?
  • The decision to put the added flavour on the ingredient label happened in the early 1960’s. It was ruled that added flavour was an “optional ingredient” and therefore didn’t have to be included on the ingredient list.

  • The FDA believed that consumers were confused that not-from-concentrate orange juice was the same as hand-squeezed juice. They wanted to help clarify this for consumers so they made a rule that the word “pasteurized” must be shown on the labels in letters not less than one-half of the height of the letters in the words “orange juice”. Check out a carton or Tropicana and look for the word pasteurized. It’s there but you will notice that it is in a light grey colour at the bottom. It definitely doesn’t stand out. Clearly they want us to read the “100% Pure and Natural Orange Juice” text more than the “Pasteurized” text.
“Image courtesy of SOMMAI /”.